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Swatch and TTR crown Art Rules design contest winner |
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 Posted by content on Wednesday 1st June, 2011 @ 12:32 GMT |
News Category: Miscellaneous | Visited 1036 times |
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| Swiss watchmaker Swatch and the TTR World Snowboard Tour have announced the winner of the Swatch Art Rules Design Contest in Stockholm, Sweden. |
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Chi Fong Leong, a design student at Central Saint Martins, London, received the award in person at a high-profile event in Stockholm’s Berns Hotel on Saturday night (28th May 2011).
A jury made up of people from all over the world, including David Benedek, Reto Lamm and Uma Wang, chose the design from Chi Fong Leong from more than 1,000 entries submitted by artists and designers from 45 different countries.
Chi Fong Leong’s design will be applied to the Swatch TTR World Tour Champion trophy, which will be presented to the male and female champions at the end of the 2011/12 season.
Chi Fong (a.k.a “Frankie”) Leong’s winning design focuses on the emotional moment when the SWATCH TTR World Tour Champion takes the prized trophy in hand.
The design makes use of thermochromatic heat-sensitive paint to reveal the trophy-winner’s own handprint on the trophy. When the trophy cools, the handprint disappears and the trophy becomes entirely black once again.
The trophy itself was designed by Mark Landwehr without colour in order to allow a wide range of designs to be applied to its surface.
In a comment about his winning design, Frankie Leong said, “What makes this trophy personal to whoever wins is that their unique handprint will be shown on the surface, portraying their immediate feeling at the time.”
Check out some of the entries in the online gallery at www.artrules.swatch.com.
Master of Ceremonies for last night’s SWATCH ART RULES NIGHT was the legendary Swedish rapper ADL. The ceremony, held at Stockholm’s famed Berns Hotel, was followed by a concert with the well known Swedish band Johnossi and a party with the Danish champion DJ Static laying down the dance track live.
Check out the video below for some of the highlights of the ceremony.
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