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Ski and Snowboard Show secure new sponsor |
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 Posted by content on Tuesday 31st August, 2010 @ 13:42 GMT |
News Category: UK Events | Visited 429 times |
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The 2010 Ski and Snowboard show will be sponsored by both The Independent and the Evening Standard. |
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This winter the Ski and Snowboard Show will return to London Olympia from the 20th – 24th
October having secured a three year dual media partnership with The Independent and London
Evening Standard.
The media partnerships reflect the new direction in which the annual consumer ski and
snowboard show is moving, as it introduces a range of activities and ticket packages aimed at
attracting a broader spectrum of visitor.
Tim Holmes, Head of Snowsports said: “We are extremely excited about teaming up with the
Independent Newspaper and the London Evening Standard. The partnership is perfect for the
show in that it combines the renowned travel editorial position of the Independent with the
ability to target a precise London audience through the Evening Standard. The long term nature of
the deal represents a huge potential for growth in the audience of the show as well as providing
our sponsors and exhibitors with the support they require from national UK newspapers.”
The dual media partnership will see both publications have a presence at the show and will
support the annual event through both advertising and editorial coverage.
Simon Calder, Senior Travel Editor of The Independent, believes the agreement is an exciting one for the paper:
"The Independent Traveller has always sought to inspire, inform and entertain skiers and
snowboarders, with top-class writers including Stephen Wood and Tam Leach carving new
frontiers in winter sports. We are thrilled to be supporting the UK's premier ski show in 2010 and
beyond, and look forward to an exciting event."
Commenting on the deal, Jon O'Donnell, Advertisement Director of the Evening Standard revealed:
“A long term partnership with the Ski and Snowboard Show makes absolute sense for us at a time
when they are focussing even more on attracting our key audience - young, upmarket Londoners.
As London's quality newspaper we've consistently supported the kind of events and exhibitions
that affluent Londoners love, and our greater reach and readership means that we can do
this even more effectively than ever before.' |
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