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NOW Founder JF Pelchat On New Binding Brand |
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 Posted by sneakerfreaker on Friday 13th January, 2012 @ 15:56 GMT |
News Category: Equipment | Visited 464 times |
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| Great news article about a new type of bindings hitting the market for 2012/13. |
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Whistler legend and industry vet JF Pelchat is releasing a new binding brand at SIA with a revolutionary design that takes its cues from skateboard trucks. Pelchat has built a solid roster for Now, including partnering with another Canadian legend, Alex Warburton, to help with industrial design, Nidecker to handle the production side, and Chad Perrin to run sales; not to mention adding Devun Walsh and Jeremy Jones to its A Team and a team sponsorship with Yes Snowboards.
We caught up with Pelchat to learn more about the endeavor and get the final video teaser in the series he’s been using to build hype and announce what Now is all about.
Read the full article on Transworld Business here |
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