‘Misguided Fools’ launches new range in the French Alps.

  Posted by sneakerfreaker on Monday 10th February, 2014 @ 13:18 GMT News Category: Equipment | Visited 3463 times
The ‘Misguided Fools’ team hit up Tignes, La Plagne and VT recently, to promote their new range of clothing line amongst partying seasonaires and ski holiday junkies, who were rewarded with lots of freebies and a true MF night to remember.
Sweet madness greeted the label in Val Thoren’s ‘La Folie Douce’ on the 17th of December, as students from Northumbria and Manchester descended onto the piste-side club after a days shredding, to begin the apres-ski session of the week.
Seeing as off-piste conditions are unstable this year, a better off-piste activity for these students involved the famous club: being showered in MF freebies was the icing on the already snowy cake.

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Seasonaire’s in La Plagne also got their fair share of the ‘Misguided Fools’ experience the following night when ‘The Mouth’ played host to the company’s production. Kicking off in the late afternoon with a rail jam, the seasonaires were treated to a hog roast, full MF branding, DJ’s on the roof terrace and of course, lots of the newest free gear.
Some drunkenness ensued.
After receiving her ‘Misguided Fools’ shirt on the night, one first-time seasonaire said, “[how> cool it was being part of such a unique brand, especially one that actually started in the Alps. I feel like I’m part of ‘the’ club now.”
Other coveted items like MF hats, tees and a truck load of stickers were also handed out, which are sure to be spotted dusted around the valleys in some unsuspected places!

‘Misguided Fools’ prides itself on being a company that seeks out the people who refuse to conform to the norm and instead choose a different life for themselves, all with one thing in common: the mountain. MF boasts a family with various and unique talents (from DJs to songwriters to professional slope-slayers looking to make an impact in the snow sports world) and through the ‘Misguided Fools’ range, aim to express their ideas, ideals and personalities that ultimately connect them.

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More information on ‘Misguided Fools’ products and upcoming events, which are not to be missed, can be found at www.misguidedfools.com or on the Facebook page
Comments (91)  
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 rakngurusi (13/11/2014 @ 04:37)
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 rakngurusi (13/11/2014 @ 04:37)
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 rakngurusi (13/11/2014 @ 04:37)
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