You got to CHILL!

Posted on Thursday 11th November, 2010 Times Viewed: 4997
GB recently had a catch up with Dan and Rad from Chill-Snowboards when I gave them a call about some Union bindings. We got talking and it was good to see the direction these guy were going, growing the business and there involvement within the industry.

So here goes...
Chill Snowboards Ltd have been at the forefront of core snowboarding brands for the past 5 years – sticking to what they know and offering expert advice on nothing but the snowboarders way of life!

Chill are an online only ‘Etail’ store that doesn’t compromise on customer satisfaction and great product choices.

“The customer always has been, and always will be key – we’re not a big pushy company, we just believe in a good honest service and hope that people will tell their friends that they have had a great online shopping experience with us. We’re not afraid to grow the company organically off the back of our satisfied customers!” Notes Dan Dawson, one of the owners of Chill.

“We look at a lot of other companies within the industry that have a bigger product selections, much bigger budgets and have websites that go on as long as their fingers can click. We always wanted a good simple website that engages our customers and draws them into the products that they are looking to buy. The customer doesn’t care how much a website costs to put together or how fancy it is – just as long as the company behind it is reputable, the people running it are knowledgeable, and the products are selected from the core snowboarding community of brands! I believe this is us all over, that’s our unique selling point!”

Chill Snowboards is run by Daniel Dawson & Mark Radford (Rad!) – both snowboarders for over a decade and big into anything to do with the industry. Dan started the company back in 2004 because he was desperate to become part of the UK snowboarding community, and as jobs within snowsports are hard to come by, he thought he’d create his own…!

He shook hands over a beer in the Alps with Rad to become his business partner in 2005 to increase the focus on the company due to his love for the sport and his want for better supply of product within the UK market place.

They both believe in supporting the smaller, more core companies built and run by actual people that have the same love for the sport and not just for their bank balances.

Due to the guys having the pick of the brands, they always make sure they get the pick of the product that hits their store. (and why wouldn’t you!) This year, they’re rocking some hot setups – which they pull out as their key lines for the coming season;

Dan is riding an Endeavor Live Series 161w board, with a set of Danny Kass Royal Union bindings dropped on for good measure. There are only around 30 pairs of the DK Unions in the UK, and Chill, due to their continued support and overall love for exclusivity have bagged 3 sets for stock.Time riding – 11 years, Style – Regular, Stance – Duck 15°+/- Wide.
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Rad has opted for a Capita Stairmaster Extreme for a bit of fun, (Extreme Party Animal!) and is tasting some Gigi Ruff approved and developed Union Contact Pro’s! These bindings are already flying for Chill so you’d better be quick if you want to snatch a pair of these before they all disappear! Time Riding - 9 years, Style – Regular, Stance - +15°/-9° Wide.
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Given the opportunity to give their one invaluable piece of advice when purchasing new equipment this season, Dan commented that riders should never buy boots without trying them on first… it may sound simple, but there are plenty of people that buy boots off the web because they’re cheap… “We don’t sell boots online – this is something you HAVE TO try on before you buy. It’s crazy that people do buy them online without testing them out or at least try them on in a shop first of all – this is the contact point between you and your riding. It needs to be the most comfortable thing you wear, or you’ll be hurting all day long on the mountain! Function before style on this one – and it’s not often I’m heard saying that!”

We asked Dan & Rad to pick out some more key products from this year’s line up to showcase what they have, and they came back with the following;

Union Flite Bindings; Amazing quality bindings at an amazing price-point – got to be a serious contender for one of our products of the year!
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Capita Indoor Survival Snowboard; Reverse Camber Freestyle beeaaasstt!!!
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Airhole Facemasks – All of ‘em! – keep warm, look cool – nuff said!
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Villawool Beanies – UK exclusive… not loads in stock, but these should be all over the place next season – Eero Ettala rides for them!
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Demon Shield Vest Armour – these body protection vests sell so well year on year – they’ll give you the confidence to ride bigger and harder!!!
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“We’ve got some new things happening next season – very cool, niche new brands that we’ve already got our eye on – and they’ll be letting you guys know first on Goneboarding before the season is out…”

So – we here at Goneboarding say get behind these guys – they’ve worked hard to get where they are today – and we want to see them go from strength to strength in the future…

As a final note – Chill Snowboards will be running a comp very soon with a chance to win a set of Union Flite Bindings, and also a few runners up prizes of Coal Beanies. More info is to follow, but it’ll be with you very shortly indeed!

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Comments (126)  
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