Word of mouth snowboarders resource launched, will you Join Us?

Posted on Thursday 3rd February, 2011 Times Viewed: 3752
‘Know a place? Join Us.’ That is the message of the campaign launched today by new ‘for adventure, not profit’ initiative Much Better Adventures. The campaign encourages snowboarders to come forward with suggestions of great local accommodation, outfitters, guides, bars, and restaurants they would recommend to a friend. The aim is to build a word-of-mouth travel resource that connects snowboarders direct to recommended local providers you can otherwise struggle to find, support local business and reward ethical practice. We have joined in, offering you the chance to make suggestions and get put in the draw to win a week’s holiday with Riders Refuge in Morzine, and t-shirts from Picture.
Co-Founder Alex Narracott, who spends the winters in Morzine, explains: ‘In a world where most travel choices on offer look suspiciously familiar, there are many independent, individual and memorable alternatives out there. They are normally the hardest to find online.

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Through encouraging word of mouth suggestions and reviews we hope to ‘revive the soul of adventure’, helping you connect with those who live locally and share your passion for snowboarding.’

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As well as your suggestions, the travel guides are being put together by a collection of voluntary ‘ambassadors’ – skiers, surfers, climbers, cyclists, trekkers, divers and locals in adventure hot spots around the world. All local businesses are added for free so that others can get in direct contact with them and leave reviews. Those that display a strong commitment to a sustainable future are offered full muchbetter status at no extra cost. This ensures the selection remains independent, unbiased and accessible to even the smallest chalets.

They have also developed a sustainability consultancy service designed to be a quick, easy and jargon free way for small chalets to identify ways they can save money and reduce their environmental impact.

The first 25 ski chalets to reach muchbetter status cover classic resorts like Chamonix, Morzine/Avoriaz, La Plagne, Meribel, and Alpe d’Huez, as well as smaller gems like La Clusaz, La Grave, Samoens, La Rosiere, Sainte Foy, Saint Gervais, Reberty, Schladming, and the Pyrenees. Among them are Riders Refuge in Morzine, who recently joined Much Better Adventures and are about to take the consultancy. We caught up with Jill to find out more.

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How long have you guys been based in Morzine?
Riders Refuge began in Morzine in Summer 08.

Have environmental issues always concerned you?
Definitely !

Why/why not?
We always loved being in the mountains and want to do all we can to stop climate change so we keep the snow in winter for us and the generations to follow. We were delighted when we took on Chalet Eterle, which has a wood pellet boiler. Wood pellet boilers run on a sustainable, renewable and controllable fuel source - a lot nearer to carbon neutrality than oil fuel, gas fuel or coal fuel, and a lot cheaper to run too. Little changes can make a big difference, especially if we can share them and inspire others.

What is the simplest bit of advice you would give to snowboarders planning a holiday who want to do what they can to reduce their impact, but not the quality of their experience?

Check out what’s available. Many companies are now doing their bit to help the environment without compromising your holiday. Spending your money with them will encourage more to change their ways. It isn’t going to save the world, but it will help.

You can Join Us by suggesting places for muchbetter snowboarding holidays and win a holiday with Riders Refuge here

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See Riders Refuge profile on Much Better Adventures

Check out all the muchbetter ski chalets and ski holidays

Contact sam@muchbetteradventures.com if know an area well and want to become the ambassador - creating a ‘muchbetter’ guide, getting featured and earning some money back, or if you wish to ‘Join Us’ in any other way.
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Comments (290)  
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