WHICH HOMEGROWN?

Posted on Monday 26th November, 2012 Times Viewed: 4921
Kaz Willmer explores the stories behind some of the UK’s independent snowboarding clothing labels.

Snowboarding is all about having rad times with your friends – sharing experiences, pushing limits, and, for some, giving something back to the industry and those who make those rad times possible. From this ethos, a whole host of independent clothing brands have not only sprung up in the UK, but have made a big impact on the UK’s snowboarding community.
Maybe it’s because they’re run by similar-minded people, producing clothing that they themselves would want to represent their style and way of seeing the world? Perhaps riders prefer to ride in home-grown labels not mass-produced Chinese factory threads, or maybe it’s because these brands are providing that opportunity to give something back.

But, however we look at it, the success of these independent UK brands cannot go unnoticed, and more and more riders are swapping mainstream brands to be seen representing homegrowns. With this in mind, we thought we’d get the lowdown on some of the UK independent brands who exist because their founders have a passion for the snow.

This list isn’t exclusive, and as we chatted to brands, more brands came out the woodwork which we wished we could cover too. However, in alphabetical order, we introduce to you the stories behind:

Entirety
Love-Inc
Moog Royale
Owe Snow
Park
Strdywngs
Syndicate


Every brand was given the same set of questions to allow them to express themselves in whichever way they chose. We hope you enjoy reading their answers as much as we did.

ENTIRETY
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Kaz: What is Entirety?
Ross Silcocks: Entirety is a snow and skate company built on the foundations of having a rad time and partying with a group of key mates.

Kaz: Where are you based?
Thrash Coast.

Kaz: Who are the faces behind Entirety?
Ross runs, films and designs things.
Sean sees, plans and makes things.
Max likes to talk and tweet things.
Jamie draws things and Aaron snaps things.
The rest of the crew ride things.

Kaz: Where did the idea for your brand come from?
The brand started from a skate and snow collective called Boardriders.
Boardriders was the hub of our uni life, we were all heading out to Les Arcs on a snow trip in 2011 and decided to get a T-Shirt done. Something graphically correct with a brand image tied in. The name needed to be something that reflected all of the above, it was a t-shirt being created that we could wear post-uni to remember such a rad group of people, the guys and girls we spent day in day out with for the past 3 years.
Entirety means the whole of something, our crew, our family. After the name was decided, the designs were created by myself and a third year graphics student (now a designer at M&C Saatchi) and sent off to print.

Kaz: What sports/industries are you involved in?
We're setting up something this winter with a company that will be awesome, when I say awesome i mean it'll be absolutely insane, It's all pretty hush but we have big ideas and big plans which will be coming into effect this December.

Kaz: What products do you offer?
T-Shirts, Shades, Flatpeaks, Beanies, Vests, Bags, Chow-Chows.

Kaz: What products do you hope to offer in the future?
A lot but it is not as easy as it sounds for example we've been trying for so long to get Hoodies up to the quality we want them but so far nothing has convinced us. Overseas suppliers seem to be the way forward in terms of customisation but we're waiting until we find a supplier which can do exactly what we need.

Kaz: What has been your most successful products so far?
We do limited runs of all our products, last winter’s run of beanies sold out in 5 hours which was pretty crazy. I had all this marketing planned for the coming week and had to cancel it as we didn't have any left!

Kaz: Who do you aim your products to?
Florists, we've had 3 orders from a Florist in Devon the past few months, we have no idea why so I think we're going big in the flower industry.

Kaz: If you could collab with any other brand, who would it be and why?
Element Skateboards, they've been an inspiration since day one. I used to work for them in a boutique store in Bristol, the concept and how the brand started is really important to me. 'Underworld Element' as it used to be called had the worst beginning to a brand you could imagine and was heading for bankruptcy, all but one of the founders left leaving the brand with 0 reputation. After a bad start to his own life Element became the last founders mission to turn it positive, helping to better his life.

I'm obviously glad we've started differently to that but I can't wait to see where this road takes us and what challenges may lie ahead for Entirety.

Kaz: What makes you different from other brands?
I know firsthand some brands throw deals, sales and marketing down your throat, either clogging up Facebook/emails/flyers on twitter. We've never spent money advertising in a magazine or on any marketing of any kind, we've grown organically and at Entirety’s own pace, this past 6 months has been unlike any other, it's really taking off and growing faster and faster.

Kaz: What do you guys do when you’re not riding?
Think about riding, foxes and eating raspberry sorbet with our hands. Oh, and we make videos, lots and lots of videos.

Kaz: Where do you see the brand in 5 years?
We asked ourselves this question just last week. After an extremely heavy one, we sat in a cafe talking about how rad it would be to have a flagship store in London, then in 10 years have a studio/store on Long Beach California surfing on our lunch break and watching chicks rollerblade past the windows, distraction heaven. We laughed about the dream. Later that day I had a phone call telling me Entirety had the chance to have a lease on a shop in central Bristol. Snap.

Kaz: Where is your favourite place to ride?
Val Thorens for both riding and partying, that town is crazy, so many (lost) memories.

Kaz: What can we look forward to seeing from you this season?
We just rode with some of the Element Europe pro team! Massive party in January booked, we'll be out in the Alpes for 6 weeks this winter, riding, filming and taking photos. Loads of visual goodness.

Kaz: Who do you sponsor?
We're in the process expanding our sponsorship program and getting a real good team together, everyone we headhunt must have a true love for what they do and be passionate for us as a brand be it a rider, artist or musician. If you want to see our current sponsored artists and riders check our website at www.entiretyclothing.co.uk

Kaz: How do you go about choosing individuals to sponsor?
Big or small if someone's got the talent we want to get behind them and help them grow. People that are intwined with their passion and live for what they do, thats the type of person Entirety wants onboard.

Kaz: Do you ever get involved with sponsoring events?
Yeah we pick them very carefully though, we recently sponsored a night called Dazed which is getting real popular, we love what they're doing.

Kaz: How much of your life goes into the brand?
As a freelance filmmaker and photographer my life revolves around being at events, the two work so well together I can promote Entirety while I film and work. I work near enough 24/7. There's plenty of time to relax, the term sleep when I'm dead has never been so true.

Kaz: Can you sum up the company in a sentence?
We treat life like the playground it should be. If you are down with that we are down with you.

Kaz: Would you ever compromise your principles in order to make more money?
No way hosay. That’s shooting yourself in the face, not only would it hurt it would leave a real f*cking mess that you ain't coming back from.

Kaz: Would you like to give any shoutouts?
NANDOS. YOU ARE OUR #1.
We just spent the weekend in Edinburgh at BUDS with the Wasteland Ski team so a massive shout out to them. The guys at Vibe Energy Gum for allowing us to work and party 24 hours a day. Lastly paper publication, shout out to you guys.
And of course a massive thank you to everyone that has helped us out over the years. We wouldn't be where we are now without you!

Kaz: How can people purchase your products?
We just had a new store built www.entiretystore.co.uk or find us at our brand new store in Bristol, UK.

Kaz: Complete the sentence. Entirety would be nothing without….
The aggressive need to ride, party hard and succeed.


LOVE INC
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Kaz: What is Love Inc?
Love Inc is a Bad Ass clothing Label by Snowboarders for snowboarders. Not Skiers, Skaters, BMXers, Surfers. Just Snowboarders.

Kaz: Where are you based?
The core or HQ of our business is based initially in the North of the UK but we have places popping up in Canada and Europe (hopefully more on that as it develops)

Kaz: Who are the faces behind Love-Inc?
The Faces behind Love Inc are James and Alex

Kaz: Where did the idea for your brand come from?
A drunken night in the French alps after one too many Jaagermesiters. Isn't that how all good Ideas start?

Kaz: What sports/industries are you involved in?
As we said earlier this is it. It’s all about the snowboarding and mountain lifestyle for us!

Kaz: What products do you offer?
Currently offer Tshirt (the best on the market), Hoodies (the best on the market), Belts (the best on the market), Beenies (the best on the market) and soon base layers and Gloves. again, you guessed it "the best on the market" Ha ha

Kaz: What products do you hope to offer in the future?
We are already putting research into new products including base layering garments and Down Jackets. And also if they come off new gloves that will turn the industry on its head! Don't want to elaborate here too much for obvious reasons.

Kaz: Who designs your products?
I design the majority of our Products, me . James (or Jimmy as I'm know in Europe)

Kaz: What have been your most successful products so far?
Without a doubt our Skiing Is a Bit sh*t tshirt. Who would have thought that so many people hated skiers?

Kaz: Who do you aim your products to?
Our target demographic are people between the ages of 17 to late 30s. Thats not to say we don't sell to people younger or older though.

Kaz: If you could collab with any other brand, who would it be and why?
Amel.. Oh hang on a minute we already are. Joking aside. either Monster or Marshall Amps

Kaz: What makes you different from other brands?
All our tshirts are organic and carbon neutral. We believe our designs are considered and thought about and speak to people on a different level. There are a lot of brands popping up now that think its acceptable to put out whack design is garish colours. We like to market our brand as Design Aided Snowboard Clothing.

Kaz: What do you guys do when you're not riding?
We work very hard at Love Inc HQ. I also do the odd spot of skating and play guitar. In addition to this we like to listen to classic Hair Metal.

Kaz: Where do you see the brand in 5 years?
in 5 years time we see the brand as a force to be reckoned with. We aim on branching out into the states and strengthening the brand in Europe.

Kaz: Where is your favourite place to ride?
Avoriaz

Kaz: What can we look forward to seeing from you this season?
We have our classic Skiing is a Bit sh*t tshirt back out and we have the addition of our Love Inc Belts. Our hoodies are also amazing this year.. the best we have ever produced! We would say that though

Kaz: Who do you sponsor?
UK - Corey Copeland, Will Nangle, James North, Andy Webb, Jo Chasteny
Canada - Sean Dolan, Kyle Radawetz
Europe - Francois Thevenet

Kaz: How do you go about choosing individuals to sponsor?
We normally get them to send us videos of them selfs and pictures then we get drunk and do the old stick the tail on donkey game. Not failed us yet.

Kaz: Do you ever get involved with sponsoring events?
Yeah we do. We sponsored the Renegade Raid last year out in Morzine as well as The Basecamp music festival and every year we sponsor sNOw PARKINg freestyle camp run by our friends at More Mountain.

Kaz: How much of your life goes into the brand?
I won't be lame and say 110% as we all know thats impossible isn't it.. so Ill just say 100%

Kaz: Would you ever compromise your principles in order to make more money?
I'd like to think not.

Kaz: Would you like to give any shootouts?
Thanks to everyone who has ever bought a Love Inc product and everyone that has helped us along the way. Also a big shout out to my Pops.

Kaz: How can people purchase your products?
By visiting www.loveincsnowboardcompany.com or visiting one of the independent stores that stock us, these are available on our site.

Kaz: Complete the sentence. Love Inc would be nothing without... the ability to see the lighter side of life and I suppose our customers.

MOOG ROYALE
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Kaz:What is Moog Royale?
Moog Royale is a premium streetwear brand specializing in Limited Run Prints Numbered 1-100.

Kaz: Where are you based?
The studio is based just outside of London in Kent.

Kaz: Who are the faces behind Moog?
Mark is the Bawce – the creator of the brand. Mark comes up with all the designs, runs the prints and studio. Ashley is the brand ambassador - the guy we send to stores with all the Moog goodness! Rory is our newest addition - dealing with the marketing and making sure we are always prepared for the next season!

Kaz: Where did the idea for your brand come from?
The idea was to establish a quality brand with a more personal approach. To create products that we design, print and finish ourselves in-house in limited quantities. A brand that individuals could buy into knowing that they were unlikely to pass anyone else wearing the same.

Kaz: What sports/industries are you involved in?
We are still involved in snowboarding and are one part of The Shred Collective, along with Whitelines and For Boarders by Boarders – An organisation set up to raise money to put back into the scene. The Shred Collective is non-profit, all proceeds go towards producing freestyle features which are then donated to UK snow domes and dry slopes.

Kaz: What products do you offer?
Tee’s are at the core of our product line, however we have a range of Crews, Hoods, Beanies and most recently our Moog Snapbacks, which have been massively popular.

Kaz: What products do you hope to offer in the future?
We’re working to triple the lines of tee’s and crews over 2013 and 2014 and eventually we’d like to start producing our own cut and sew line.

Kaz: Who designs your products?
Mark is the man behind our designs, however once he’s come up with next season’s designs we vote on them. If something doesn’t work and its 2-1, it’s out!

Kaz: What have been your most successful products so far?
The Patch Snapback has gone down really well and out of the tees the Echo Pocket Tee and Signature Gold/Black Tee have proved popular.

Kaz: Who do you aim your products to?
The brands heritage is snowboarding, although we add more of a street influence to our designs. Street culture is a huge part of fashion so anyone with a unique sense of style, looking for a brand tailored for the individual.

Kaz: If you could collab with any other brand, who would it be and why?
That’s a hard one. Carhartt would be high up on that list. They have always produced high quality products and we just like what they do with the brand.

Kaz: What makes you different from other brands?
We’re limited run, we only do 100 of each print, no matter what the product. Once their gone – their gone. We believe that fashion and especially our brand, is all about the individual.

Kaz: What do you guys do when you’re not riding?
We all have other jobs that pay the bills! We’re all pretty focused on the brand right now but Mark is a family man, Ash lives to shred and Rory is always in the music studio or raving.

Kaz: Where do you see the brand in 5 years?
We’d love to be successful, offer a diverse range of products and prints. Ideally a bigger studio/office and a store somewhere in London.

Kaz: What can we look forward to seeing from you this season?
New crew and tee designs and maybe a couple of cheeky handmade accessories!

Kaz: Who do you sponsor?
You guys will know George Walton, Callum Paton, Rowan Biddiscomb and Will Rad but we also have producers like Jacob Plant (Speakerbox), UK rapper Natty and production duo Alias repping.

Kaz: How do you go about choosing individuals to sponsor?
We work with individuals that inspire us, whether it’s through their riding, their art or their music - people that are passionate about our brand.

Kaz: How much of your life goes into the brand?
Every minute available! To make it a success it’s all about what you put in, we are always working on ideas to make sure we keep our products current and relevant.

Kaz: Would you ever compromise your principles in order to make more money?
No

Kaz: Would you like to give any shoutouts?
Big shout to Jacob Plant, Alias and the other guys we sponsor. And a bigger shout out to anyone that supports us by wearing our threads!

Kaz: How can people purchase your products?
At the moment they can head over to Threenine & Friends in Bristol, Capology in Newcastle or online at http://store.moogroyale.com/ . In 2013 we’ll be expanding our list of stockists.

Kaz: Complete the sentence. Moog would be nothing without….
Lot’s of cups of tea!


OWE
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Kaz: What is OWE. Snowboarding?
Jay - To me OWE. is a company with its roots in the snowboarding community and the experiences we've gained doing what we love- shredding!
Jamie - We aren't just a snowboarding company, we are a friendship group that keeps growing, riders, DJ's, Videographers, Photographers, Artists. We all have one thing in common, snowboarding, and it is from there we have built up our new friends.
Tom - All of the above really, Jamie has pretty much hit the nail on the head. It's about building a brand and community of people that all love the same thing.

Kaz: Where are you based?
Jay - We are all originally from the South of England and South Wales.
The company OWE. Snowboarding was founded in Chamonix Mont Blanc and developed in the UK in 2010.
It was designed and produced in the South of England and Wales but its roots lie in the Alps.
Tom - I'm based in sunny old Cardiff with Jay, although I tend to be up and back to London on the reg.
Jamie - I'm currently in the big smoke!

Kaz: Who are the faces behind OWE. Snowboarding?
Jay, Tom and Jamie.

Kaz: Where did the idea for your brand come from?
Tom - The name originated from a bit of a reflective moment that I had towards the end of the 2010-11 ‘no snow’ season. We were hanging out a lot with new friends and enjoying snowboarding for what it is! It had a lot to do with the ‘community’ feel that forms between seasonaires and I just had a thought that if we had never strapped in to a snowboard then there are so many aspects of our lives and friends that we might not have met…therefore we “OWE” Snowboarding.
It’s a fairly simple idea, when I say it like that, but it mostly came from the ‘community’, friends and memories that we make through snowboarding.

Kaz: What sports/other companies are you involved in?
Jay - A buddy of mine is a DJ and musician-Lucius Brave. He's up and coming and definitely a guy you need to check out. He's on a European tour with 3OH!3 at the moment.
He reps us by wearing our Ts and Beanies when gigging. Super chuffed he's doing that for us.

Kaz: What products do you offer?
We have a huge range of different coloured beanies, selection of Ts and Hoods.

Kaz: What products do you hope to offer in the future?
We are looking into knitted bobble hats and crew neck sweaters. In the future, we would like to go into outerwear…we have a range of ideas but its just about picking the right time to produce them.

Kaz: Who designs your products?
Jay - Tom is the designer. We all input ideas, sketch them up, he will put them in the computer and make a mock up. We'll all look at the mock up decide 'yes' or 'no'. It's not that simple but you get the idea.

Kaz: What has been your most successful products so far?
Jay - I think it's all done well. We sold out of hoodies really quickly, and have been reordering Ts and beanies constantly. Let’s hope it keeps on going!
Tom - I think the beanies have done really well, the range of colours has expanded and we've had a lot of rewarding feedback.

Kaz: Who do you aim your products at?
Jay - It's hard to bracket this industry because so many people love snowboarding. I'd say its 20-35 year old M & F.
Jamie- Or anyone that loves snowboarding and what we stand for!

Kaz: If you could collab with any other brand, who would it be and why?
Jay - I think we are small fish in an industry full of big fish and it's intimidating wanting ask bigger, more well known companies to collab with. I would love to collab with other UK rider owned companies like Butta. They are the same age (new) as us and I respect the fact they're supporting the UK snowboarding scene.
Jamie - Personally I'd say Transform Gloves. Their product is awesome. On top of that their designs are rad and if we could contribute to that it would be sick!!
Tom - I would love to collaborate with a snowboard manufacturer, It's a dream of mine to have our own snowboard sat on my wall, Home in Canada or Signal Snowboards would be amazing.

Kaz: What makes you different from other brands?
Jay - Like Tom said, 'We OWE. snowboarding'. We have a reason behind our brand and a question to ask people. What do they owe snowboarding for? Without it what would they be doing or where would they be right now? I, for one, know I wouldn't be doing this! Look back and I bet you, Kaz, can see the point where things changed for you because if snowboarding.
Jamie - It's the fact we are trying to be more than just a product seller. The boys have been putting snowboard movie nights on in Cardiff (we have one coming up in November, check it out!). We want to in-still the community experience we have felt as riders and pass that on to others because we OWE. snowboarding!
Tom - Like Jamie said really, we aren't just trying to sell a product…we are trying to bring a community together and give people an outlet to show how much they care for the snowboarding.

Kaz: What do you guys do when you’re not riding?
Jay - I mainly ride around (to work) on my single speed (not a fixie) like a maniac. I do a tiny bit of skating in Cardiff and an even tinier bit of surfing. I like 5-a-side footie too. I've just started climbing and I'm pretty f***ing good!
Jamie - Handstands and drink cider (not necessarily in that order).
Tom - Design stuff, drink beers with friends and lift people up when drunk…normally in that order.

Kaz: Where do you see the brand in 5 years?
Jay - I'd love it to be a recognised brand and hope to see our logo on event promo next to other well respected new brands like Butta, Slash, and Home. We will hopefully have a better presence in 5 years but you have to remember, we are self funded with no investors so to still be around in 5 years will be brilliant!
Jamie - Yeah Jay cracked it there, if we can be recognised throughout the company and are still having fun year on year then I will be stoked!
Tom - It would be great to be a sustainable brand would basically make a dream come true, but if we are still having fun and getting out riding then that's all that matters.

Kaz: Where is your favourite place to ride?
Jay - Chamonix Mont-Blanc!!!!!
Jamie - French Alps - Don't make me pick a resort i'll upset people haha.
Tom - Chamonix or The Three Valleys.

Kaz: What can we look forward to seeing from you this season?
There are a new range of beanies available right now and other stuff is in the pipeline.

Kaz: Who do you sponsor?
Jay - A rad dude called Lewis Sonvico has recently started to rock our beanies. Totally stoked about that! He's a wicked rider, competed at this years Freeze and is hanging out in Tignes this season with James Sweet and the SuperRad camp! Lucius Brave represent OWE. on stage at his gigs too!
Jamie - Zach Flynn is the man behind the photos and videos, he will be in Morzine for the winter doing what he loves! Brad Power another of our riders is driving out to the alps and seeing who puts up the best offer haha!
Tom - It's great to have everyone above involved, our team expands fairly naturally.

Kaz: How do you go about choosing individuals to sponsor?
Jay - We like to look out for people who simply love to ride and would love to be part of our team. We can't pay huge amounts of money to riders but will sort them out with hats and gear if they want to rep us and spread the love.
Tom - We don't really tend to send out search parties to find talented riders, we like to do it word of mouth and sponsor people that are excited about the company.

Kaz: Do you ever get involved with sponsoring events?
Jay - In cardiff we have hosted a few movie nights and supplied the local Uni with some hats for their socials.
Last Nov we sponsored 'Have a Go, Help a Bro!'. A local fundraiser for prostate cancer during Movember. We also hosted an after party with the entry fee donated to the charity. We have a movie night in Cardiff at Buffalo Bar on Thurs 15th November

Kaz: How much of your life goes into the brand?
Jay - I constantly update our Instagram and Twitter accounts and then contribute to our blog www.oweworthy.wordpress.com
Jamie - We are always on the phone to each other or doing bits and bobs, so quite a lot! It's all fun though (not necessarily easy fun, haha), I wouldn't change it!
Tom - I've been designing the new website recently so it has been some fairly long hours really. We're constantly updating the blog and networking at events but we are also arranging plans for this winter so its all getting busy.

Kaz: Can you sum up the company in a sentence?
Jay - We OWE. snowboarding everything and we bet you do too!
Jamie - I can't beat that, Jay wins!
Tom - Agreed!

Kaz: Would you ever compromise your principles in order to make more money?
Jay - No way! We could be doing that right now by getting all our product made in China or Vietnam to cut costs but we don't. We use UK based businesses to make our product. It's more money, yes, but we want to support home-grown businesses.
Jamie - OWE. isn't driven by money, it's about having fun with it and I don't see that changing. We don't have deep pockets so we have to make some money to keep it going, but for now as long as there is enough to do what we are doing i'm happy!!
Tom - Naaaaaaa, if something is too easy then it isn't worth doing. It's a challenge but that is half of the fun.

Kaz: Would you like to give any shoutouts?
Jay - I'd like to shout out Guto and Evo at City Surf Cardiff for giving us out first 'arm rail' to stick our beanies on in their shop!!!
James Sweet at SuperRad for hooking us up with (third shout out) Lewis Sonvico.
Lucius Brave for rocking our Ts and Beanies at gigs and Dykie at Crayon Skateboards for any advice he's given me.
Jamie - Zach Flynn for creating our previous edits particularly at Freeze Festival!
Tom - Yeah. Shout out to the CitySurf guys, they have been really supportive. Lewis Sonvico for killing it at Freeze last month! La Messenger over in Chamonix for the support.

Kaz: How can people purchase your products?
Online at www.oweco.co.uk or in City Surf Cardiff, and hopefully a store near you soon.

Kaz: Complete the sentence. OWE. Snowboarding would be nothing without….
Jay - ...the support of the friends who we've met through snowboarding.
Jamie - riders, the snowboard community, and those that just want to have fun.
Tom - Powder days, good friends and hard work.


PARK
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Kaz: What is Park?
A UK based snowboard, skate and BMX clothing brand

Kaz: Where are you based?
Manchester.

Kaz: Who are the faces behind Park?
The company is owned and run by two of us. Me (Joe Park) and Shay. If there's something we can't do ourselves we’ll find someone else who can...but basically there's the two of us and an extended family of people (mainly riders) who help us out too.

Kaz: Where did the idea for your brand come from?
The first seeds of the idea started forming in 2007 when I was on a season in Whistler. I used to get comments because of my name and I think that's what got me thinking.
When I got back to the UK I doodled a few ideas and showed them to Shay who was immediately into the idea. By the end of the first night we'd come up with our logo and it all just snowballed from there.

Kaz: What sports/industries are you involved in?
It all started with snowboarding but now we've an amazing BMX team who are KILLING IT at the moment and have just signed our first skater...a guy called Ross Zajak who is beyond dope.

Kaz: What products do you offer?
We do Gloves, Tees and Beanies but Hoodies have always been our main thing. We're super proud of them...we don't rebrand anyone else's goods so a lot of thought goes into fit quality and function. Tell me your size and I'll get one over to you!

Kaz: What products do you hope to offer in the future?
We’re looking at outerwear at the moment but you won’t see anything from us until we’ve designed something that stacks up against the best in the market.
Expect to see more technical gear from us in the future.
We take our time to get things right though so it probably won’t hit until 14/15 at the earliest.

Kaz: Who designs your products?
We do...every aspect of them from the ground up.

Kaz: What have been your most successful products so far?
Zip hoods but our pipe gloves are going great.

Kaz: Who do you aim your products to?
We don’t really think too much in those terms but obviously it's aimed at anyone who’s into Snowboard, Skate or BMX.
We try and make something that looks sick and is great quality then hope people dig it.

Kaz: If you could collab with any other brand, who would it be and why?
Thats a good one...At the moment I don’t think we’d colab with another clothing brand but I’d love to something with someone like Capita or Union. A PARK board or binding would be rad!

Kaz: What makes you different from other brands?
High quality, we don’t rebrand stock items, we design everything from the ground up.

Kaz: What do you guys do when you’re not riding?
Shay’s crazy into his bikes and has just had a baby and I write music...but PARK takes up most of our time

Kaz: Where do you see the brand in 5 years?
Bigger...with a carefully expanded product range.
We’re in just over 20 stores in the U.K. I’d like that to be higher next year but they absolutely have to be the right shops.
We’ve been careful who we’ve approached and been very privileged that so many stores now stock us.
The Indy U.K store scene isn’t an easy one at the moment so we genuinely appreciate everyone that’s taken us on....luckily we’ve sold well.

Kaz: Where is your favourite place to ride?
Top 3 for me are Whistler, Mammoth and Morzine.
Whistler probably just nicks it...but I’m not massively keen on the village itself.

Kaz: What can we look forward to seeing from you this season?
New pipe gloves, improved cut and quality of the hoodies, an expanded list of stockists, our first national ad, a colab that I can't talk about yet and we’ve also a couple of sessions planned but they’re in the early stages.

Kaz: Who do you sponsor?
The snowboard team is:
Jordy Gee
Charlie Idda
Sean Tumelty
Angus Malloch
Greg Bow
Brandon Bow
Jason Rickwood
Tomski Robinson
Sarah Fish
Andrew Leslie

Kaz: How do you go about choosing individuals to sponsor?
Its different every time. I’ve met people on the board test, had edits sent to me, mates on seasons have seen people killing it and recommended people, current team members have recommended others...There's no rules.
We don’t just sponsor individuals either. We’ve just hooked up the Hemel shaping crew (DWA)...we’ll be announcing that properly soon.

Kaz: Do you ever get involved with sponsoring events?
Yup, from pretty much the beginning we’ve been sponsoring comps in Domes and Dry slopes...I think we always will.

Kaz: How much of your life goes into the brand?
All of it. This is my job. There is no plan B.

Kaz: Can you sum up the company in a sentence?
An uncompromising, independent, UK based snowboard, skate and BMX clothing brand that offers unparalleled quality and value for your hard earned cash...

Kaz: Would you ever compromise your principles in order to make more money
No. In the past we’ve lost money on products that haven’t been up to scratch so never made it to market. We’d do that again rather than sell something we’re not proud of. All our gear is also made in an ethically sound fashion.

Kaz: Would you like to give any shoutouts?
To our team, everyone who stocks us and anyone who’s ever bought a PARK product.

Kaz: How can people purchase your products?
Either directly from us at wearepark.co.uk or at any of the retailers listed at http://www.wearepark.co.uk/dealers/

Kaz: Complete the sentence. ‘PARK’ would be nothing without…
The UK scene.


STRDYWNGS
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Kaz: What is Strdywngs?
Strdywngs first started off just as a saying we used to use when we were snowboarding or skating. Then we decided to turn it into a brand, just making high quality street wear for the snowboard/skateboard/surf lifestyle market.

Kaz: Where are you based?
We are based in Manchester in the UK.

Kaz: Who are the faces behind Strdywngs?
There are two of us who started Strdywngs. Aaron White and Jamie Keeble. But we have a family of riders who shred and skate for us who also help us out from time to time.

Kaz: Where did the idea for your brand come from?
Both of us were snowboarding in Morzine with a bunch of mates and for some reason we just started saying the phrase all the time. On the coach one day we started talking about how it would make a really good name for a brand, and then discussed loads of rad designs that we could do. When we came home we were both in work and kind of just said to eachother, 'why dont we just give it a go?', and we have progressed from there really.

Kaz: What sports/other companies are you involved in?
We both snowboard a lot and we both work for Subvert Boardstore. That has helped a lot and we are stocked in both Subvert Manchester in Chillfactore and Subvert/ThePark in Xscape Castleford. Jamie is also heavily involved with Spy Optics where he works closely with the team. And I run a website calledboardinary.org which is just a type of online skate/snowboard magazine.

Kaz: What products do you offer?
We do pretty much everything to do with streetwear, including tshirts, hoodies, beanies, all that sort of stuff.

Kaz: What products do you hope to offer in the future?
We just want to carry on doing what we are doing, but increasing the quality of our products we do already like hoodies etc. But we will hopefully start doing some nice winter coats and in the summer perhaps even boardshorts and stuff. Who knows really, just take it as it comes.

Kaz: Who designs your products?
Jamie is heavy on the design side of things, he got into illustrator and photoshop really quickly and has progressed massively. Although I draw quite a bit as well and we sometimes use the drawings for some designs. But we both have an input into the type of designs we would like, then Jamie applies them in illustrator.

Kaz: What have been your most successful products so far?
We have only had two ranges so far. But our beanies are probably a best seller. We sell out all the time in both shops and online. They are amazing quality. And the labels are sewed on by Jamie himself.

Kaz: Who do you aim your products to?
The good thing about it is that anybody can wear it, especially with us being a lifestyle brand. I think everyone is going for a skater image these days with the likes of Vans and Diamond Supply blowing up. That’s why we didn't want to restrict ourselves to just one small market. But we do base our designs and things around skateboarding, snowboarding and surfing culture.

Kaz: If you could collab with any other brand, who would it be and why?
If it was me (Aaron), then I think it would have to be Diamond Supply. Just because of how clean their designs are. Every collaboration they do is always sick, and the graphics they produce are so unique but not dead complicated. They don't follow trends by doing what everyone else is doing. And if it was Jamie, he would go for The Quiet Life. He likes the whole ethos behind the brand and again their designs are really simple but effective and would work well with ours.

Kaz: What makes you different from other brands?
The best thing I think about our brand is that we are two snowboarders/skaters who just want to make sick clothing. We have a massive passion for the industry and would always strive to bring out the best quality product every season. Our designs reflect what we think would look good and hopefully other people see that too.

Kaz: What do you guys do when you’re not riding?
Snowboard, skate, watch edits, play FIFA.

Kaz: Where do you see the brand in 5 years?
We want it to be as big as it can be. As long as we keep working hard at it then we are sure we could eventually make it our full time career. I mean we would love for us to both have our own Strdywngs head office in L.A with our own private skatepark haha, but thats the pinnacle. We would both be really happy to just have a small Strdywngs independent shop in Manchester or wherever if thats as far as it goes. But we are growing everyday so who knows.

Kaz: Where is your favourite place to ride?
We have both been to different places in our time but for me (Aaron), its got to be Snow Park in NZ. Jamie loves morzine and says he could go there every year if he could.

Kaz: What can we look forward to seeing from you this season?
Well we have already released our second range which is the winter 2013 range. It includes some nice clean t-shirts along with a full zip patch hoody. We also have some cool balaclavas and beanies. Check it out onwww.strdywngs.com.

Kaz: Who do you sponsor?
We technically don't 'sponsor' anybody. Although we don't really like to call it sponsorship. We just have a bunch of mates who snowboard and skate who get free clothes off us. They are Matt Sutherland, Andy Sutherland, Owen Godbold, Olly Roberts and Alun Duffield.

Kaz: How do you go about choosing individuals to sponsor?
Like I said before we just have our mates who we skate or snowboard with already who get free stuff off us. The good thing about it is because they don't mind helping out with any other aspects of the brand if we need it. We like it this way because we know that these guys in the future will support us and be good ambassadors for the brand, not just like your typical sponsored kid who gets free stuff and sells it on ebay.

Kaz: Do you ever get involved with sponsoring events?
We like to. At the moment we have sponsored a couple of skate events at a local park in Manchester and the skatepark in Subvert Castleford. We eventually would like to have one or two of our own events, one in snowboarding and one in skate. But we will keep you posted on them.

Kaz: How much of your life goes into the brand?
A lot! Our lives pretty much consist of waking up, doing stuff on strdywngs, going to work, coming home, doing more stuff on strdywngs. It’s hectic and a big commitment but we believe that all the hard work will pay off one day.

Kaz: Can you sum up the company in a sentence?
Rad produced not mass produced.

Kaz: Would you ever compromise your principles in order to make more money?
Not at all. I mean, I think its rubbish when most people say they run a clothing brand for the respect and not for the money, why else would you start one? Everybodys got to make a living at the end of the day, so if it means cutting a few things out here and there to save money then maybe. But we would never change our style and copy others. We will always strive to make the best possible quality products, even if it means putting a little more money into it.

Kaz: Would you like to give any shoutouts?
Yeah, would just like to say thanks to Daz and Loz at Subvert for supporting us and helping us. To all of our friends and family. And to all the guys who have been buying and repping strdywngs, we would like to say thank you.

Kaz: How can people purchase your products?
At the moment you can buy it online atwww.strdywngs.com (free shipping in UK). And in both Subvert stores. One in Chillfactore Manchester and one in Xscape Castleford.

Kaz: Complete the sentence. Strdywngs would be nothing without…. snowboarding and skating, and the lifestyle that comes with it.


SYNDICATE
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Kaz: What is Syndicate?
A UK based clothing company providing Ltd edition threads that guarantee to get you laid

Kaz: Where are you based?
StAndrews Scotland

Kaz: Who are the faces behind Syndicate?
We have a collection of riders and designers but rider owned by....erm me!

Kaz: Where did the idea for your brand come from?
Come from trying to come up with a name for a group of us who were snowboarding,skiing and doing graff

Kaz:What sports/industries are you involved in?
Help out with the freestyle aspect and mc ing of BUSC and deal with some sponsorship for Rome Snowboards when it is beneath them

Kaz: What products do you offer?
Tall tees, Tall sweats, beanies, snap backs , headbands, hoodies, sweats , joggers , tees and banter. All custom made and very limited

Kaz: What products do you hope to offer in the future?
Looking at boardies and vests for spring summer

Kaz: Who designs your products?
From tattoo artists to graff artists but mainly our boy Hasta

Kaz: What have been your most successful products so far?
Our latest hoodies and killing it. We have added extra length switched up the sleeves and inside of the hood and even the elastic. Then thrown in some stealth pockets for good measure

Kaz:Who do you aim your products to?
Snowboarders,wakeboarders, skiers etc. These that have the same love and passion as we do no snowbladers!

Kaz: If you could collab with any other brand, who would it be and why?
Would love to do a snowboard with Rome. We seem to have the same ethics

Kaz: What makes you different from other brands?
Well we are independent, everything we do is ltd. Right now we have a collection of benies out with just 24 in each colour and our new collection just has 20 in each colour. It is all custom made so we can add extra length and different cut of garments so not just bought as a blank and printed on. Our label states that "this garment will get you laid" and we believe that our quality is 2nd to none.

Kaz: What do you guys do when you’re not riding?
Wakeboard golf and gamble whilst hitting on unsuspecting girls

Kaz: Where do you see the brand in 5 years?
Would love to have a flagship store somewhere

Kaz: Where is your favourite place to ride?
Vail Colorado and Scotland!

Kaz: What can we look forward to seeing from you this season?
We will be out at The British Uni Champs and Snowbombing as official suppliers and sponsors plus we will be back with some Syndicate TV episodes from Colorado and Vegas

Kaz: Who do you sponsor?
On snowboard Johnny Mac, Helen Fox , Alison Rowe,jorge figueira,Ben Kinnear and Mark McClement. Skis Murray Buchan, Sarah Hoffman, Ben Shep. Wakeboard James Hackers

Kaz: How do you go about choosing individuals to sponsor?
We just want them to have the same passion as us. You can be the best rider in the world but if you are not a good person engaging others or spreading the love then I guess that we are not going to get much from you

Kaz: Do you ever get involved with sponsoring events?
We see what gets the best coverage, sometimes it will tie in with a deal for mcing etc t the same time too. Cost is obviously important too

Kaz: How much of your life goes into the brand?
Too much! but not enough if you look at the bank balance.

Kaz: Can you sum up the company in a sentence?
Ride Design Inspire...is that a sentence or just 3 words?!

Kaz: Would you ever compromise your principles in order to make more money?
No never. we could have made a fortune selling onesies but they are sh*t and we hate them. It's tough because without being a cliche you are doing it to do what you love. If you stopped riding to make more money then it is defeating the purpose

Kaz: Would you like to give any shoutouts?
All the Syndicate crew and our fans. Hasta get back to work and stop playing with your puppy. J Mac buy a new jacket

Kaz: How can people purchase your products?
www.syndicateclothing.co.uk get 25% off everything thanks to you guys with discount code FAN Available soon in freezeproshop, ozzys and boarderline

Kaz: Complete the sentence. Syndicate would be nothing without….the want to shred
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